our philosophy: “incredible value every day.”

To millions of consumers around the world, ALDI is simply the smartest way to buy groceries.

ALDI entered the U.S. market in 1976, with a handful of stores in southeastern Iowa. Now, over 1,000 U.S. ALDI stores are spreading the savings from Kansas to the East Coast. In its 2008 report, Supermarket News ranked ALDI 25th in U.S. grocery chains in terms of gross sales—a considerable accomplishment given our select assortment and low prices.

At ALDI, our philosophy is also the foundation for our less-is-more approach to grocery retailing. Everything we do, from selecting suppliers to scouting locations to building and operating stores, facilitates savings substantial enough to impact your every-day living.

We concentrate purchasing power, carrying only 1,400 or so of your most frequently purchased grocery and household items, of which nearly all are ALDI select brands. As a result, we get the lowest prices from our suppliers—and pass the savings on to you.

We streamline operations, eliminating every feature that increases cost—and prices. (See the Shopping Smarter section for details.) When you shop at ALDI, you pay for food—not frills.

We adhere to stringent quality standards. Every product we sell must match or exceed the leading national brand in taste, appearance, and/or performance. Our premium produce is shipped faster and smarter, so it comes to your table fresher and cheaper. We’re so sure of the quality of what we sell that we back it with our exclusive Double Guarantee. So you can always shop ALDI with confidence.

These practices unique to ALDI add up to big savings for our customers. In fact, our everyday low prices are usually lower than supermarket “sale” prices. And that’s “Incredible Value Every Day.”